Wednesday January 22, 2014
Minister for Primary Industries and Small Business, Katrina Hodgkinson, and Member for Mulgoa, Tanya Davies, have today launched a new, free, diagnostic tool for small businesses across NSW.
Ms Hodgkinson said the new Design Thinking for Small Business resource has been developed in response to recommendations from the NSW Creative Industries Action Plan.
“Small Biz Connect has developed a new design thinking resource, tailored for small businesses, to help companies better identify innovative or creative design-led solutions and opportunities for business growth,” Ms Hodgkinson said.
“It’s a fantastic tool for any small business owner or manager looking for smart and useful ways to review and assess their business practices and processes.
“This new resource comes in the form of an easy-to-use online diagnostic tool which takes the user through a series of questions.
“In an increasingly competitive marketplace, the use of design to create better products and processes can add a significant boost to the bottom line and set small businesses apart from competitors in terms of product, service and brand.”
The online diagnostic tool will assist small business owners with: reviewing their strategic plan; understanding their customer base; brand development; product design;product development; andbuilding skills and innovation.
Ms Hodgkinson said the tool will be initially tailored to manufacturing and designing small businesses and that Small Biz Connect is currently developing a complementary service industry diagnostic tool.
Ms Davies encouraged small business owners to take advantage of the new service. “Small businesses in the Mulgoa electorate can access Design Thinking for Small Business through their local Small Biz Connect adviser,” Ms Davies said.
“Whether they’re just starting out or looking to expand, small businesses need high-quality personalised advice and that is what Small Biz Connect provides.”